Inspired by nature – realized by science
Mibelle Biochemistry is a Swiss company that specializes in the research & development of innovative active ingredients for the cosmetic industry. It was founded in 1991 as a profit center from Mibelle Cosmetics, the largest cosmetic manufacturer in Switzerland. All its actives are based on naturally derived compounds and profound scientific know-how.
Mibelle Biochemistry’s remarkable story began with Dr. Fred Zülli leading the company forward in his position as head of this innovative business unit. Working with a small team of just two Lab Technicians and Franz Suter as Production Manager, the team successfully developed CM-Glucan, which in turn was launched in 1994. This was Mibelle Biochemistry’s first ever active and even seventeen years down the line remains one of its top selling active ingredients. It is predominantly used for dermatological formulations and or sensitive skin due to its immune-stimulating and soothing properties.
Obviously, Mibelle Biochemistry was aware that merely expanding its range of products could not be its only objective – this had to be backed up with the goal of increasing the distribution and introducing new approaches in terms of marketing. To achieve these goals, in 2002, Beata Hurst was appointed as Sales & Marketing Manager. In the same year Dr. Cornelia Schürch was appointed as Development Manager. Amongst her responsibilities are the management of the growing complex processes for new product developments as well as those of a regulatory nature.
Since 2003, the company has grown significantly with each passing year. Amongst its highly innovative product launches since then were AquaCacteen, an ECOCERT certified soothing and hydrating extract of prickly pears; Helioguard 365 – a natural UV-A screening compound to prevent photo-aging; the innovation award winning MelanoBronze; SulforaWhite – a phyto agent for visible skin lightening; Delentigo™ to fade away age spots. And these have been supplemented with a number of ECOCERT certified actives, such as LIPerfection for voluminous lips or Sunflower Shoot Active – a natural alternative to Q10.
One of Mibelle Biochemistry’s major successes was unquestionably the launch of the award winning PhytoCellTec™ Malus Domestica in 2008. This was the very first active based on plant stem cells delivering proven efficacy on skin stem cells. In just a short space of time it has become renowned throughout the world and indeed counts Michelle Obama amongst its many prominent users.
Furthermore, based on the same innovative bio-technology, in the years that followed, the crew expanded its PhytoCellTec™ range with actives based on grape stem cells that successfully protect the skin stem cells’ from photo-aging, and alpine rose stem cells which charge skin stem cells resistance.
Such public recognition and positive reactions from throughout the world clearly illustrate the remarkable level of creativity and dedication of Dr. Fred Zülli’s team, which has grown to 30 members over the 20 years. Operating with its collective principles of innovation, anticipating needs, responsibility and delivering quality, it is happy to see its customer base increase year for year. And without question, these principles and the world-wide recognition will inspire the team to continue its relentless efforts towards achieving the best-in-class pursuit of active ingredients.
And how does Dr. Fred Zülli see the next 20 years? «Well, our team mission will be to continue to design the mostnnovative actives for the cosmetic industry, which together encompass both outstanding performances with substantiated claims and novel applications that are accompanied by inspiring marketing stories. With our strategic, forward thinking culture of innovation, we are confident that we will continue to meet the market needs of both today and the future. And we look forward to working closely with you for many years to come».
photo: Mibelle
