The MVT Mascara Volume Test: An objective evaluation of mascara performance

The volume of the eyelashes is an essential promotional message for manufacturers of mascara but one which is difficult to support with measurable and reliable data. The Mascara Volumen Test (MVT), a process developed by Dermatest, now allows for the first time the objective measurement of volume increase, totally independently of the input from test volunteers.
photo: Sans Soucis

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