The market research company NPD Group released results on the total prestige beauty gift set industry. In the U.S., overall gift set sales within prestige department stores year-to-date (January to October 2012), posted a +16 percent increase in dollar sales, versus the same time last year. The $871 million beauty gift set industry includes women’s and men’s fragrance gift sets, as well as skincare and makeup gift sets.
Prestige Beauty Gift Sets
Dollar % Growth: YTD ‘12 vs. YTD ‘11
Fragrance Gift Sets (Total Women & Men)
10%
Skincare Gift Sets
23%
Makeup Gift Sets
26%
“Gift sets have often provided a somewhat stress-free purchase for the shopper to get in and out of the madness that surrounds shopping during the holiday season,” said Karen Grant, vice president and senior global industry analyst, The NPD Group. “And it’s not just fragrance anymore, sets are now among the hottest areas in makeup and skin care too,” added Grant.
Fragrance sets continue to be the ‘go-to’ gift set for the holiday season, and represent over one third (34%) of total prestige fragrance sales annually. While men’s and women’s fragrance gift sets both posted healthy growth, the category was strongly driven by men’s fragrance gift sets (+14%), double the dollar growth of women’s (7%) during year-to-date 2012.
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Top 3 Best-Selling Total Prestige Fragrance Gift Sets Year-to-Date ‘12 (Women and Men Combined) |
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1. Light Blue 2 piece Spring Set ‘12 |
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2. Acqua Di Gio Pour Homme Travel with Style Set ‘12 |
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3. Light Blue Pour Homme Father’s Day Set ‘12 |
Heading into this holiday, makeup and skincare gift sets have already outpaced the overall gift set market in the first ten months of the year. NPD consumer studies indicate there is some shift in the preference amongst ethnic and younger consumers (18-24 years old) in makeup towards shopping in stores that offer kits. Makeup artists and alternative brands, especially those associated with younger consumers, are experiencing tremendous growth in makeup sets.
Top 3 Best-Selling Prestige Makeup Gift Sets
Year-to-Date ‘12
1. Urban Decay Naked 2 Palette Set ‘11
2. Urban Decay Naked Palette Set ‘11
3. Bare Escentuals Customizable Get Started Kit ‘10
Consumers continue to take advantage of the gift set season, especially in skincare. “High-priced, anti-aging skincare gift sets are not the only option anymore, consumers today are looking to treat themselves with innovative forms of skincare more so than in recent years. This season the skincare gift set arena is again being dominated by new sonic technology,” said Grant.
Top 3 Best-Selling Prestige Skincare Gift Sets
Year-to-Date ‘12
1. Clarisonic Mia Skin Cleans Pink Set ‘09
2. Clarisonic Mia 2 Sonic Cleans System Pink Set ‘11
3. Clarisonic Mia Cleans Travel Lavender Set ‘10