Quadpack has acquired Technotraf, a manufacturer of wooden components for beauty packaging. In a strategic move that gives the company its first manufacturing capability, Quadpack will direct Technotraf’s efforts towards expanding the market category.
“Wooden packaging components are starting to become popular among beauty brands, but we’ve only just scratched the surface. This category is set to explode,” said Quadpack CEO Tim Eaves. “Technotraf is single-handedly responsible for introducing the concept of wood in beauty packaging back in 2001. It knows more about the subject than any other manufacturer.”
A Technotraf spokesperson commented: “Quadpack gives us the corporate and financial backing to take our business to the next level. There is no doubt that wood is ‘hot’ in beauty packaging right now, but we see it as more than a trend. The aesthetic, sensory and technical attributes of wood makes it a long-term candidate alongside other materials such as plastic, glass and aluminium. All it needs is a creative force to develop it and an active campaign to promote it.”
Established in 1983, Technotraf is located in Torelló, in a region of Catalonia known as Spain’s “cosmetic valley”. The company sources all its raw material from PEFC-certified sustainable forests and processes it at its 10,000m2 production facilities. Fully equipped with woodturning and computer-numerical controlled (CNC) milling machines, it manufactures fragrance caps, jar caps, bottle caps, boxes and powder compacts that complement make-up, perfumery and cosmetics packaging. Quadpack will promote the Technotraf brand worldwide and incorporate its offering in its product portfolio.
About Quadpack
Group Quadpack is an international provider of packaging solutions for beauty and skin care brand owners and contract fillers. With offices in the UK, France, Spain, Germany, Italy, Turkey, Australia and the Far East, and a strategic network of manufacturing partners, Quadpack sources and develops customised packs for prestige, masstige and mass market customers.
