Known for its scientific and technical excellence and home to cosmetic giants such as Beiersdorf, as well as many other beauty brands and suppliers, Hamburg is the perfect setting for the next edition of in-cosmetics which returns to Germany on 1 – 3 April 2014.
The global personal care industry is thriving and according to Cosmetics Europe, the Personal Care Association, Germany is Europe’s premier market in Europe valued at 12,851 billion Euros*. It is against this backdrop that in-cosmetics opens its doors to more than 650 exhibitors who are preparing to display innovative ingredients, launch new products and showcase major developments in the personal care industry.
The 2013 show in Paris was proof of the market’s dynamism, attracting more than 9,300 unique visitors from around the globe. in-cosmetics 2014 promises to emulate this success with original content, exciting product launches and an even more comprehensive Educational Programme.
New Brazil Country Focus
For the first time ever, in-cosmetics will have a Country Focus. In celebration of the year of collaboration between Germany and Brazil, the show will shine a light on Brazil’s vibrant personal care market – the third biggest market in the world according to Euromonitor International. This will be supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry) and will offer a dedicated programme of events including a Brazil Product Trail, Marketing Trends presentations, a Workshop and a Brazil exhibitor pavilion, hosting many first-time exhibitors. A Networking Zone with a Brazilian Bar will give visitors and exhibitors the chance to discuss opportunities in more detail. Innovative skincare, haircare, and colour cosmetics from Brazil handpicked by Mintel will also be demonstrated on the Innovation Zone.
Extensive Educational Programme
2014’s extensive Educational Programme has been designed to ensure marketers, formulators, cosmetic scientists, brand owners and R&D professionals stay ahead of the competition.
More than 20 Marketing Trends sessions will investigate hot topics such as haircare, dermatology and professional skincare. Presentations will also explore opportunities in markets outside of Europe including the Brazilian market, tying in with the show’s Brazil Country Focus, as well as Japan and Korea.
Highlights include Fragrance & Personal Care Analyst, Emmanuelle Moeglin from Mintel, who takes a look at global scent trends to unearth regional preferences for personal care products; a presentation by Organic Monitor unravelling the rise in demand for naturals; and a session by Imogen Matthews on what the beauty industry can learn from the last decade. A special keynote presentation on ‘Open Innovation’ will also be delivered by Professor Dr. Klaus Peter Wittern, VP, Head of Research and Development at Beiersdorf.
The 2014 event has more Workshops than ever before with nine sessions offering practical scientific advice so attendees can improve their skills and knowledge base. CONUSBAT will run a two-part Workshop on ‘The Animal Testing Ban’ exploring alternative testing methods and the impact the ban is having on companies around the world. Professor Karl Lintner is also holding two sessions – the first investigating the sensory aspects and hedonistic experiences that involve interaction between brain and skin in his ‘Rethinking Anti-ageing – The Skin, The Brain and Our Senses’ Workshop, and the second probing EU regulation around sustainable claim substantiation.
Julie Beerling at Organic Monitor will lead a session on ‘Developing Paraben-free Preservative Systems’ to help professionals stay up to date with the latest alternatives, while experts from companies including BASF, Bioalternatives and L’Oréal will uncover technical advances in hair care, from hair physiology to in vitro to in vivo tests. Attendees also have the chance to learn about moving into new markets with Workshops on breaking into Brazil and China, arguably two of the most potentially lucrative cosmetics and personal care markets in the world.
Innovation will be top of the agenda with the addition of a third Innovation Seminar, enabling visitors to access even more exhibitor-led presentations from companies including Clariant, DSM and Lipotec.
Innovation on display
Innovation will be top of the agenda with the addition of a third Innovation Seminar, enabling visitors to access even more exhibitor-led presentations than ever before.
The Innovation Zone will also return to Hamburg, where visitors can discover 80+ new ingredient launches from all corners of the globe. Visitors can also touch, test and understand how the new ingredients on display can be developed into a formulation. Live demonstrations have been expanded allowing visitors to find out more about innovative technologies and application techniques.
On the second night of the show, visitors and exhibitors are invited to the free-of-charge Awards Ceremony, where the Innovation Zone Best Ingredient Awards will be presented to honour three companies that demonstrate innovation in the development of functional or active ingredients. Cosmetics & Toiletries magazine will also its Best New Ingredient award. Two new awards will also be honoured – the Green Ingredient Award in association with Organic Monitor and the Beiersdorf Innovation Pitch.
This is all just a taster of what’s happening at this year’s in-cosmetics. To find out more on exhibitors and features at the show, you can visit the website on
www.in-cosmetics.com or download the App www.in-cosmetics.com/App
*Retail sales price
