Packaging Customization: Increasing brand loyalty

Customising packaging can increase brand loyalty. Here are some recent solutions.According to a study conducted by Canadean, 67% of 1,200 global executives across industries believed their customers were becoming less loyal to their brand. Due to such consumer insights, WestRock is convinced that providing customization options raises brand loyalty. According to the company’s annual Packaging Matters Study, 31% of participants…

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