The Indix Facial Skin Care Category Report illuminated different aspects of the skin care market, and men’s skin care in particular stood out as a segment. Research shows that men are spending more on male-specific toiletries than on shaving products! The global male skin care market is growing fast. Be it exfoliating scrubs, deodorants, serums, or moisturizers – they’re using it all. The question then comes up – are brands ready to meet this increasing demand, especially ones that have been nurturing female consumers for decades?
Despite the growing popularity of the segment, we found a significant lack of skin care products targeted to men as compared to those targeted at women. A paltry 2.08% of the 2+ million skin care products in the online marketplace are targeted to men. Facial care products comprise more than 60% of all the products targeted to men.
