Uwe Munzinger, founder & managing director at Sasserath Munziger Plus, talks about how social media influences consumer behaviour and trends. Sasserath Munziger Plus identified major trends how consumers interact with brands, one of the most important influencers being social media and the internet. Munzinger says that consumers are heavily influenced by internet stars and social media campaigns and explains, how brand owners can keep track of these trends via "social listening".