DreamScentz is a new patent-pending technology using the power of scent to optimise the quality of sleep. Based on the link between fragrance, positive mood states, and a proper night’s sleep, the company strives to thus provide solutions for people to sleep better across the world.
In the company’s research on effects of odours on emotion, Givaudan has also expanded this research to include behavioural responses including sleep. The company’s state-of-the-art Sensory Centre of Excellence in Ashford is where specialists in neuroscience, psychology, sensory science, and fragrance have piloted scientific testing and analysis on sleep, including the fragrance benefits it brings to the sleeping experience overall.
Jeremy Compton, Head of Science & Technology Fragrances, said: ‘We have a strong heritage of research exploring the relationship between fragrance, emotions, and behaviour. DreamScentz is the innovative outcome of our research led by our esteemed team of scientists working together with academic experts. This innovative technology offers new opportunities for our customers who are interested in expanding their product portfolio to include fragrant solutions that enhance the sleeping experience for consumers around the world.’
The official launch of DreamScentz coincides with the 12 Pangborn Sensory Science Symposium in Providence, Rhode Island, USA.
About Givaudan
Givaudan is a global company active in the creation of flavours and fragrances. In close collaboration with food, beverage, consumer product and fragrance partners, Givaudan develops tastes and scents. The Company achieved sales of CHF 4.7 billion in 2016. Headquartered in Switzerland with local presence in over 95 locations, the Company has more than 10,000 employees worldwide.
About Givaudan Fragrances
Givaudan is dedicated to combining creativity and innovation to design beautiful fragrances. With the industry’s largest perfumery team, Givaudan creates unique scent experiences. Currently present in all major markets, Givaudan strives to deliver fragrances for personal, home and laundry care, as well as prestige perfumes.