HCP – with the support of controlling shareholder Baring Private Equity Asia –has acquired a 100% stake in Rusi Cosmetic from Klaus Sindel and other asset-/share-holders.
Rusi will provide the core HCP manufacturing platform in Europe and its commercial and operations functions will be fully and seamlessly integrated into HCP. Rusi’s President will report directly to HCP’s Group President and CEO. There will be no further management changes announced at this stage.
“We intend to build on Rusi’s wide range of product category expertise by investing in a plant expansion to better support our customers’ regional sourcing objectives in Europe. In addition, with both SIMP and Rusi under one umbrella, HCP can offer very compelling full-pack mascara solutions locally”, according to HCP CEO Eddy Wu. SIMP will continue to operate as a separate organisation to ensure its ability to serve customers who purchase brushes from SIMP directly.
Added CEO Eddy Wu, “With Rusi joining the HCP family, we are realizing our dreams of being the world’s leading mascara solution provider and at the same time moving toward much more regionally-localised manufacturing in each of the markets we serve”.
About HCP Packaging Group
HCP is a global supplier of design, development and manufacture of primary packaging containers for the cosmetics, skin care and fragrance industries. HCP’s product portfolio includes standard and customised compacts, kits, lipsticks, mascara, eyeliner, lip gloss, pots, jars, tottles, bottles, closures and other cosmetic items.
About Rusi
Rusi is a European supplier of cosmetic packaging. Rusi develops, produces and markets complete cosmetic packaging for mascara, lipgloss, and eyeliner, among other lines. The company’s headquarters and production site is located at Bechhofen (near Nuremberg), where there is a unique heritage in the segment of brush manufacturing. For this reason, Rusi has decades-long expertise in the production of different mascara brushes as well as, for example, brushes for make-up, eye shadow, blusher, etc. Rusi’s product range extends to powder puffs, foam applicators, application systems for cosmetic pencils, eyebrow brush combs, and cream spatulas.