The constant exposure to air pollutants is a major threat for skin health. A promising anti-pollution strategy is the activation of the body’s own detoxification machinery, as this is more efficient than the mere application of antioxidants. HerbaShield URB is Lipoid Kosmetik’s new active that enhances the body’s endogenous detoxification system and thereby substantially reduces pollution-induced skin damage and aging.
HerbaShield URB is a COSMOS-approved, self-preserving botanical based on watercress, horsetail and nettle extracts. The active substances of the plants are embedded in a unique matrix of phospholipids and maltodextrin. This novel active ingredient provides a natural and powerful protection for skin exposed to urban challenges by multiple mechanisms:
- strengthening of the skin barrier to reduce penetration of pollutants,
- efficient detoxification of air contaminants by enhancing the body’s own detoxification machinery,
- and reduction of oxidative stress through a high antioxidative capacity.
In vivo studies clearly demonstrate that HerbaShield URB counteracts pollutant-induced premature skin aging and restores a youthful, healthy and even complexion of the face. It is perfectly suitable to detoxify and protect the skin against everyday stressors and pollutants that we encounter in urban environments (such as urban dust, diesel combustion or indoor pollutants) – making us more confident to live in a populous city.
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