Croda International Plc recently launched their hair care ingredient Kereffect SD. This innovative hair straightening active adds to a longline of personal care ingredients and aims to embrace Style Diversity through offering a solution suitable for all hair types.
The addition of Kereffect SD to a hair treatment containing sodium sulphite has been proven to provide a longer-lasting straightening effect, for up to 30 washes. Furthermore, it provides a route to managing hair styles, without imparting the damage normally associated with this type of treatments. By providing the consumer with a milder alternative to traditional straightening or relaxer systems, irritated scalps and hair breakage can be kept to a minimum.
Hair style is an extension of a consumers’ personality. And it is vital that a diverse range of hair types are catered for. Croda’s Kereffect SD is suitable for all hair types, from the slightest of waves, to the tightest of curls. This low molecular weight, hydrolysed keratin, prolongs the hair straightening efficacy of sodium sulphite to offer a world of versatile hair styles, without long-term commitment or damage.
For more information on Croda’s Kereffect SD visit www.crodapersonalcare.com.
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