As months go by and relevant Cosmetic shows are further postponed, the German effect pigment producer makes its way around COVID-19 with a digital campaign on social media and specialized platforms. With the motto “Let it glow!”, all innovations for 2020 will be launched digitally during the year: Besides interesting new products and ECKART’s Color Trends for Autumn/Winter 2021/22, ECKART’s concepts will show how to “Let it glow” from illumination to dewy looks and cover themes like ”Sparkle without Plastic” – how MIRAGE effect pigments can be used to achieve extreme sparkle without PET based glitter – or “SYNCRYSTAL back to basics” -to illustrate the wide variety of colors and effects that can be achieved with ECKART’s synthetic mica pigments. Digital tools will make selecting products and concepts of interest and getting information and innovative formulations online will be very convenient.
“Compared to a show, where you get the mass of information at a time, a digital campaign provides the time to get acquainted with every concept before the next comes”, so Paloma Moya, Global Head of Cosmetics at ECKART. For more information, follow ECKART on social media and at ECKART.net.
