MakeUp in Paris: A double-digit growth

The dynamics of MakeUp in Paris will have had the better of all the obstacles along the way. In spite the lightning strike of taxi drivers on the day of the setting up of the show... followed by the lightning strike of some employees of the French national railway company, the day before the show, figures speak for themselves: a total of 2,804 visitors (among 3,000 pre-registered people!) will have walked through the doors of the Carrousel du Louvre in Paris on 12 and 13 June last. For your information, this result, by far one of the best compared to other similar world events in terms of cost/contact (2,800 visitors for 114 exhibitors!), is up by more than 12% compared to the year before.

But as usual it is not so much the number that is important but the quality of visitors. All testimonials prove it (see below). A second trend that gives even more credit to the event at the European level, many visitors came from the four corners of Europe, especially from Eastern countries. Figures prove it too. English, Italian, German, Spanish, Polish, Finnish, Dutch, Belgian, Portuguese, Greek, Bulgarian, Swedish, Romanian people made the trip. Not to mention Russian, Bulgarian, Swiss visitors. MakeUp in Paris has undoubtedly strengthened its position as the leading European event dedicated to the make-up industry. Indeed the number of foreign visitors broke all records, representing almost 30% of all visitors over two days. On the rise also, visitors coming from Australia, Israel, Lebanon, Taiwan, Iran, Morocco, Brazil, Japan, etc.

A double-digit growth!
On June 12th in the morning, at the start of the event, visitors were already crowding the aisles and meetings were following one another in the 114 booths of the show (up 17% compared to 2013). MakeUp in Paris has proved once more that one of its most valuable assets was that it was a place where "real" business could be done in a particularly warm and friendly atmosphere! Another strong point stands in the success of its animations and conferences. From the first to the last hours of the last day, animation clusters and the conference room will have continued to attract visitors. More than 1,400 people attended during the two days, the twelve conferences scheduled. Finally, icing on the cake, everyone will long remember this famous private tour of the Louvre museum organized on the initiative of MakeUp in Paris and of its partner the Strand Company who were celebrating respectively their fifth and fiftieth anniversary. More than 400 people were given the unique opportunity to visit "alone" one of the richest and most beautiful museum in the world, accompanied by a dozen bilingual guides.

The next MakeUp in Paris  will be held June, 18 & 19, 2015 at Carrousel du Louvre - Paris