International Launches in Hair Care

One area on which brands should concentrate is natural food ingredients that are rich in antioxidants. These can be positioned to help protect hair and allay pollution damage concerns. The trending food ingredient turmeric has a number of scalp and hair benefits, such as cleansing the scalp or hair of toxins and pollution-induced build-up. It also has antibiotic properties, which make it a good natural exfoliator. 

Elsewhere, brands could consider apple cider vinegar, a current diet trend hero. Vinegar rinses are not new in hair care, but brands can relate apple cider vinegar use to culinary or diet trends to tout the antibacterial and antifungal properties it can have on the scalp, cleansing and removing impurities caused by pollution, while reducing frizz and adding shine.