Marketing: COSSMA

It can be done naturally

Article Across the board, consumer demand for products with natural, sustainable, and eco-friendly credentials is at an all-time high – that also includes oral care. Tanja Budde highlights some of the most important drivers.

Fighting maskne

Article Acne caused by wearing masks, so-called “maskne”, is the new challenge that the cosmetics industry has to face. Michel Salmon explains what role a 3D model of the skin can play when it comes to finding the right active ingredient and the right dose...

Skin care and holistic well-being

Article Nowadays, when unnecessary contact and thus touch should be avoided, body care products not only promise healthy skin but also want to ensure more well-being thanks to a new approach. Leyre Cueva explains how sensocosmetics works and what it can do.

Skin in balance

Article The skin microbiome is usually so stable that it is not immediately unbalanced by external influences. It is therefore worth taking a closer look at which factors play a role in a healthy microbiome and how they can have a positive effect.

New ways with solid bars

Article Solid cosmetics, mostly in the form of bars, are not only on the rise in hair care. What are the advantages and where are possible pitfalls in development? Dr Barbara Olioso gives an insight into the background.

The Science Behind Clean Cosmetics

Article Consumers are increasingly demanding natural cosmetics. To fulfil these wishes, formulators have to consider a lot. The origin of the ingredients and their ecological harmlessness as well as the safety of the products are important factors.

Sustainability in all areas

Article No year has brought about as many changes in the most varied of business areas as 2020. Marko Grozdanovic talks about the challenges of the past few months and dares to look into the future.

Sustainability project

Article In order to obtain sustainable raw materials, not only environmentally friendly cultivation, but the entire value chain is important. Matti Spiecker and Ralf Kunert talk about a project around macadamia nuts that takes both quality and social aspects...

Target group Generation Z

Article European beauty brands are in great demand in the Chinese market. The so-called Generation Z is characterised by a high propensity to consume as well as purchasing power. Wenjing Wang presents the results of a recent study.

Sustainable and powerful

Article The entire cosmetics market and, of course, the colour cosmetics market have changed a lot in the past few months. On the one hand, the clear desire of consumers for sustainable products can be felt, but the demands on performance itself have also...

Do you speak colour?

Article In the cosmetics industry, colours play an important role in a wide variety of products. For optimal development and the best presentation, it is not only essential to have the right understanding, but also to speak the language of colours.

Challenges in sun care

The development of new UV filters and products is not just about effectiveness and sustainability. The education of consumers and the impact of the coronavirus crisis on the industry are also currently playing a major role, as Dr Myriam Sohn...

Let’s go on!

Article Many places have high hopes for the year 2021. Will the creativity shown last year in developing new solutions and strategies continue? Irina Barbalova talks about what the cosmetics industry will probably have to adjust to.

Digital meeting point for trends

Article Corona-related lockdowns and shutdowns worldwide have had a major impact on consumer behaviour – especially in the beauty sector. With a new platform, Dow wants to offer the opportunity to quickly identify and react to current...

How Corona changed cosmetics

Article The year 2020 will probably be the year with the most unforeseen cuts in the past decades for all business areas. Andrew McDougall gives an overview of how the beauty industry changed.

Finding new partners digitally

Article Started long ago, the digital change is currently picking up speed in the cosmetics industry. A new digital platform aims to offer networking opportunities for everyone involved in the development and manufacturing of cosmetic products and thus...

Predictable increase in quality

Article As a result of the Coronavirus-pandemic, many industries were suddenly faced with a situation that had never existed before. Trade fair organisers are a part of those who were particularly affected and still are today.

Evolving services

Article The year 2020 will be remembered as theyear in which public life stood still from one day to the next due to the corona pandemic. Trade fair organizers were particularly affected and still are today. Enrico Zannini gives insights in the changes and...

Recognize the change

Article The year 2020 will be remembered as the year in which public life stood still from one day to the next due to the corona pandemic. Trade fair organizers were particularly affected and still are today.

Sound as an ingredient?

Article Sensoriality is at the heart of beauty care, with a strong focus on texture and scent experiences. According to Helga Hertsig-Lavocah, we have forgotten sound - and it is sound that will revolutionise beauty care, home fragrance and even home care.

Going climate-neutral

Article Many children took to the streets almost every Friday for a better and greener future. Cosmetics companies must take responsibility – for customers, employees and the environment. Care and respect for nature should therefore be deeply rooted in...