Download-Tip April: Fragrances: How much does colour matter?
Claudia Valder of Frey & Lau explains the background and why it is so important to make sure that the colour and fragrance of a product are carefully selected to produce a pleasing whole. Colours are carefully targeted to visually bring out the character of the fragrance to a maximum
COSSMA subscribers can download further Background information >>
photo: Rudchenko Liliia, Shutterstock.com
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