International Launches
This month Mintel looks at products with specific focus on unual packaging details in their design process. Naturally, the environment plays a significant part with new packaging development.
Carbon Ofsetting
In the UK, Kalmar supports Forest Carbon (to offset the carbon footprint of its products). Founded by writer, dancer and spiritual healer, Karen Ruimy, Kalmar is a self-care and well-being brand founded around spirituality, inclusivity, empowerment and kindness. The gemstone-infused, sustainable, vegan and non-toxic products have not been tested on animals. The Equilibrium Hand & Body Lotion is a deeply hydrating hand and body lotion with active ingredients and ancient skin conditioners to help stimulate collagen production, while soothing and hydrating the skin. It is fragranced with woody vetiver, warm amber and earthy moss.
New Fibres
In China, onTop Silybum Soothing Juicy Mask is described as a mask suitable for sensitive skin, with a temperature insulation effect, which can effectively increase the water content of the stratum corneum, while soothing and improving skin redness and dryness. It is also said to feature a mask made with a light, hydrofilic environmentally friendly fibre compound, which adheres to the skin, and tightens progressively during application for 15 minutes of intensive care, leaving skin hydrated and smooth. What makes this product interesting from design point of view is the novel fibres it uses for packaging. The product retails in a sustainable and light 5 x 30ml pack, featuring an outer carton, made of “sugarcane paper” bagasse fibres, printed with environmentally friendly soybean ink to create an innovative three-dimensional molding structure without adhesives and no plastic sealing, and bearing the FSC MIX logo.
Mostly Recycled
In Germany, Rochas Girl Blooming Eau de Toilette features fruity top notes of bergamot, mandarin and blackcurrant bud; soft heart notes of neroli and jasmine; and sensual base notes of sandalwood, cedarwood and musks. Made with 90% of natural-origin ingredients, the limited edition, eco-conscious, vegan fragrance spray retails in a 40ml pack, with a delicate floral covering. The product was created to use lots of recycled material, for example for the cap or a bottle made from 40% PCR recycled glass, obtained from collected household glass, to reduce the carbon footprint of production and lower water usage.
Michelle Strutton
Global Research Manager Beauty & Personal Care, Mintel, London, UK,
www.mintel.com
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