WeCOSMOPROF - The Digital Event

WeCosmoprof is a digital event for the global beauty community, a marketplace filled with networking and business opportunities, inspirational content and live demonstrations.

The core of WeCosmoprof is Cosmoprof match-making software, Cosmoprof My Match. Thanks to an exclusive algorithm, the tool encourages the relationship between supply and demand, selecting the most suitable partners for each business profile in a short time.

A digital directory with more than 3,000 Cosmoprof exhibitors will be available to buyers, operators, and journalists, with presentations of over 8,000 products and reports of brand-new launches. Cosmoprof My Match will select the most relevant content for each user, and it will be possible to contact the most appropriate commercial partners through an interactive communication system.

“During WeCosmoprof, the potential of Cosmoprof My Match will be increased, to offer new networking opportunities, in compliance with the social distancing rules imposed to prevent contagion from COVID19 – says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. - Exhibitors and buyers will be able to schedule meetings, thanks to the messaging function of the software, and interact in video calls hosted in our virtual rooms, where they will be able to discuss proposals and future projects.”

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In addition to the match-making platform for B2B activities, WeCosmoprof will propose an articulated calendar with 30 webinars and digital content.

The evolution of the cosmetic industry after the COVID19 emergency will be the leitmotif of the talks, with the participation of trend and design agencies, market experts, and trade magazines.

Today the industry is forced to reset its rules and processes, accepting new production technologies, marketing strategies, and communication attitudes towards customers. The partners collaborating for Cosmotalks Virtual Series will analyze the new scenario, especially highlighting the opportunities created by the pandemic emergency. The webinars will underline the effects of the lockdown on the main international markets, as well as new emerging trends and communication solutions - the impact of safety and hygiene issues on the beauty sector, the balance between safe products on one side, and sustainability and circular economy on the other, the importance of storytelling in the dialogue between brand and consumer.

During WeCosmoprof, Beautystreams will present Cosmotrends, the report of the main trends emerging among Cosmoprof exhibitors: a useful tool to identify which will be the key concepts driving the new deal.

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Every new beginning comes from deep transformations: this is the claim of Cosmo Virtual Stage, with sessions dedicated to Beauty Salon and Spa sector. The changes in the purchasing experience of a beauty product, new make-up trends, ethical brand communication, opportunities for Spa and Hospitality, the secrets for the correct nutrition of beauticians, and the prospects and developments for Spa & Wellness will be the main topics.

The contents and the match-making platform of WeCosmoprof will be available to all exhibiting companies of the 53rd edition of Cosmoprof Worldwide Bologna, scheduled for 2021, and to the operators registered on the website www.cosmoprof.com. The project will be promoted in Europe, Asia, and the American continent, through digital and social advertising, as well as thanks to webinars organized in collaboration with ICE offices in Angola, Argentina, Chile, Egypt, France, India, Korea, Morocco, Russia, and Thailand, to invite international buyers, distributors, and retailers.

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