Marc Rosen: "It's new!" no longer pushes the button

Marc Rosen, designer and founder of Marc Rosen Associates, presents the most important design trends in the areas of perfumery, skin care and make-up packaging. He thinks that it needs more than just "It's new" to convince the consumer to try a new product.  It is important that the packaging speaks to the consumer and makes her to try a new product. Especially in make-up packaging, a beautiful lipstick applied in public is also used to make a fashion statement. Rosen gives examples for glamorous and humorous luxury packaging and explains why sustainability and luxury packaging are not easy to combine, but do not need to be a contradiction.