CREMER OLEO appoints new Business Director CREMER Care

Germany-based CREMER OLEO has hired a new director for the CREMER Care division with effect from July 1st, 2014. CREMER OLEO is among the worldwide leading suppliers of Oleochemical Specialties for various industries and, with this move, wants to strengthen its position in the Personal Care industry. Dr Fernando Ibarra is taking over the responsibility to further develop the business for CREMER Care globally. He has been working as Global Sales Director and Head of Technical Marketing at Dr. Straetmans for the last 7 years. Bringing in his technical expertise and experience in product development and international sales, Dr Ibarra will be in charge of growing CREMER’s cosmetic business with a focus on specialties.

Patrick Knüppel, Spokesman of the Executive Board at CREMER OLEO, is looking forward to the collaboration. “Dr Ibarra is a well-known expert in the cosmetic industry, and we are happy that he is joining us. We have a business strategy that focuses on the further development of our portfolio”, he says, “and we will implement this new strategy step by step”.

CREMER OLEO is a leading producer of Oleochemical Specialties, and the company with its modern production facilities based in Germany is working on new product development. Through its backward and forward integration strategy, CREMER OLEO is in a unique position of having sourcing, production, chemical processing, marketing and finally sales through its own global network within the company’s group.

“For a Business Director, this is an ideal environment in which to develop the company”, says Ibarra. “We have all technologies available,  including R&D and application lab. Sourcing with respect is part of our philosophy and is demonstrated through our RSPO membership. But we are going one step further and developing our portfolio to include palm oil-free and organic products as well. There will be many innovations from CREMER Care in the years to come.”