Mintel: Kinetique is the key trend for 2012

Mintel Beauty & Personal Care (BPC) has announced the key trend set to impact global beauty consumers in 2012 – Kinetique. Encompassing electricity and energy in beauty and "beauty that’s plugged in", the trend is set to drive innovation in the year ahead. “We’re seeing this trend manifest itself in several ways,” explains Nica Lewis, Mintel Global Skincare Analyst. “From…

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