Cosmetics Europe denounced today’s ‘Cruelty-Free Beauty Day’ in the European Parliament. Branding products as ’cruelty-free’ is misleading policymakers and public. Furthermore, it undermines the real work in developing viable alternative methods to fully eliminate animal testing for ingredients in cosmetics. Bertil Heerink, Director-General of Cosmetics Europe said; “Using ‘cruelty-free’ branding to promote cosmetics can lead consumers to believe that the…
