Elfriede Dambacher, consultant at Naturkosmetik Konzepte, explains developments and trends in the market for natural cosmetics. She characterizes the German Market for natural cosmetics and compares it with other European markets. Ms. Dambacher also points out what is important in the US market for natural cosmetics as well as in the Asian markets. She shows the most important trends in the market and explains what challenges the industry will have to face in the future, like developing a common standard for "real" organic products.