Stephan Dahm points out why Beiersdorf entered the foot care market with its 90-year-old "Hansaplast" brand 5 years ago. He explains which applications, i.e. plasters, creams or talkum powders are popular in which geographic areas and why he sees a lot of growth potential in Latin America. He gives examples for foot care usage in Western Europe, Asia and America and also talks about Beiersdorf’s approach to natural cosmetics in the area of foot care.