Shanghai Baiwen Exhibition Co Ltd, the owner of the renowned, largest cosmetics exhibition in China, “China Beauty Expo (Shanghai CBE)”, today announces a joint venture with Informa Group from the UK (“Informa”), the organizer of the Beyond Beauty trade show in Paris. They will combine networks, processes and skills to expand the Shanghai beauty-based portfolio to a pan-Asian audience.
The 2013 China Beauty Expo was composed of three co-located exhibitions: Cosmetics China, with over 800 exhibitors, Cosmetech, with more than 500 exhibitors and Beauty Shanghai with nearly 300 exhibitors. Each focuses on specific sub-sectors, namely, cosmetics, skincare and fragrances; equipment, packaging and ingredients; and professional salons and spa products. In total there were 1,657 exhibitors across 120,000sqm of exhibition space, including 10 country and group pavilions and a total of 257 direct international exhibitors. CBE 2013 attracted 245,000 professional visitors, covering 80 countries and regions, 32 provinces and municipalities from the mainland of China. The Chinese Retail Summit and the Meiyi Award, dedicated to new products, are among the highlights of the show.
For the first time, the 2014 edition of China Beauty Expo will also welcome a new exhibition area – ZOOM Asia – alongside the Beauty Challenger Awards Asia, to recognize new beauty brands attempting to expand in the Asian market. We will host a multitude of activities for leading brands in each category, generating more trade opportunities for all the participants. Shanghai Baiwen Exhibition Co Ltd is one of the most successful and professional exhibition organizers in China.
According to the latest figures from China Association of Fragrance Flavor and Cosmetics Industries, cosmetic sales in China maintain an average annual growth rate of 10-20%, second only to the USA and Japan. Cosmetic industry revenue reached 189 billion Yuan (USD 31.5 billion) in 2013 and USD 11.6 billion for skincare only (Mintel).
Peter Rigby, Informa’s CEO, said, “This is a strategically important and exciting move for Informa. The joint venture with Shanghai Baiwen Exhibition Company significantly strengthens our presence in the region, and increases our stake in the beauty and medical beauty industries globally. China Beauty is the market’s most influential cosmetics exhibition, showcasing the world’s skincare, perfumes, makeups, personal care and beauty accessories, packaging and cosmetics ingredients, attracting over 240k professional buyers. It is an invaluable addition to our growing portfolio of large-scale exhibitions. We are absolutely thrilled with the partnership and the exciting opportunities which it brings”.
The Chairman of China Beauty Expo (Shanghai CBE), Mr Sang Jingmin, said, “We are proud of our ability to facilitate this development and create value for our customers. The partnership with Informa will provide us with huge opportunities, enabling us to use the CBE Chinese buyers’ resources and professional information as a ‘green channel’ for all international companies wishing to enter the China’s market, particularly from Asia“.
David Bondi, COO, Informa Exhibitions Asia said, “This is a major step forward in the beauty and medical beauty industries and strengthens Informa’s presence in a market with exponential growth opportunities. Together, ‘Informa-Baiwen’ will offer the beauty business community new solutions in China and Asia, building on Informa’s existing portfolio run globally out of Paris, the world capital city of beauty, and on Baiwen’s strong offering in Shanghai, the epicentre of the beauty industry in Asia”.
The joint venture complements Informa’s beauty industry event portfolio which includes Beyond Beauty (Cosmeeting, Spameeting, Creative Beauty), The World Anti Aging Congress and Vitafoods. Beyond Beauty Paris hosts 2 exhibitions, 80 conferences, over 22,000 national and international visitors, and nearly 500 exhibitors of which 46% are international. It will be exporting its ‘Beauty Challenger Award’ to China Beauty Expo in 2014 as well as launching ‘Zoom Asia’, its launch pad for new brands.
EuroMediCom is renowned globally in the anti-aging and aesthetic medical markets, while Vitafoods produce worldwide events for the health ingredients (nutraceutical) market. All are expanding fast, not least in Asia where growing affluence and rising educational levels are positively impacting business.
About Informa PLC
Informa provides academics, businesses and individuals with unparalleled knowledge, up-to-the minute information and highly specialist skills and services. With around 8,000 employees working in some 150 offices in over 40 countries, its global reach and breadth of offer is unique.
The academic information division publishes books and journals with over 55,000 titles available that provide individuals and organisations with the knowledge they need to carry out their work.
Its professional and commercial information businesses offer structured databases, subscription-based services, real-time news, research and business-critical information creating business advantage. Informa is the largest publicly-owned organiser of exhibitions, events and training in the world providing inspiring marketplaces and the opportunity for knowledge to be shared. Informa Exhibitions – operate annually 130 trade and consumer events in over 38 cities across the globe. Our main office locations are in London, Paris, Sao Paulo, Dubai, Singapore, Toronto, Melbourne and Beijing. Informa exhibitions is one of the three divisions of the Informa group.
Informa Beauty – The ‘Beauty, Medical Beauty, Health and Wellness’ portfolio of Informa Exhibitions includes world famous brands such as the World Anti Aging Congress in Monaco, Beyond Beauty in Paris (Cosmeeting, Spameeting, Creative Beauty), Aesthetic Asia and China, and also parallel events such as the Vitafood series (Europe, Asia, Brazil) and many other business meetings all around the world. The Beauty and Anti aging division includes publications such as Beyond Beauty
MAG and several major conferences around the world.
About Baiwen
Shanghai Baiwen Exhibition Co Ltd is the organiser of the largest China beauty cosmetics industry exhibition and conference. It has more than 10 years of experience in planning and organising quality exhibitions and conferences, winning honour for its quality, profession, and leadership. China Beauty Expo (CBE in short) has three exhibitions, Cosmetics China, Beauty Shanghai, and Cosmetech, which
cover 120,000 sqm in total with 5,718 booths in 2013. The third largest in the world, CBE provides an international trading platform, which covers the entire supply chain of the beauty cosmetics industry. Additionally Baiwen is also the editor of the “Cosmetic News China” BtoB magazine.
Further information:
www.informa.com
www.chinabeautyexpo.com
www.beyondbeautyevents.com
www.euromedicom.com
www.vitafoodsasia.com
