Beiersdorf continued its growth path in 2014 despite a challenging macroeconomic environment. According to preliminary, unaudited figures the consumer business segment increased organic sales by 4.8% in financial year 2014. In nominal terms, sales were up 2.1% on the prior-year figure, at €5.209 billion (€5.103 billion). All three of the company’s core brands, Nivea, Eucerin, and La Prairie, contributed to…
