In New York the Mainz-based company of Werner & Mertz received the international Cradle to Cradle Products Innovator Award for its well-known brands FROSCH and green care PROFESSIONAL.
Winners of the respected international award are selected by a jury of internal and external experts affiliated with the Cradle to Cradle Products Innovation Institute, a non-profit organization with headquarters in San Francisco. The Innovator Award recognizes companies that manage their production in closed loops according to the Cradle to Cradle® principle in order to achieve maximum sustainability. Companies so honored are considered pioneers in their industries.
The international recognition that comes with the Cradle to Cradle Products Innovator Award validates once again the demands we make of ourselves and our self-imposed quality standards," said Werner & Mertz CEO Reinhard Schneider at the awards ceremony at Conrad Hotel in New York City.
"We will continue following the Cradle to Cradle ®TM product design path with full engagement and practice genuine eco-effectiveness with our brands and products," said in confirmation of the cleaning and care company’s commitment to sustainability. "Nowadays it is technically possible to develop highly effective products – in our case that means strong cleaning products – that also meet the highest environmental standards along the entire value chain. Decades of experience as a sustainability pioneer have brought us to this point."
