Growth in Personal Care improved from the slower growth of the previous year. This was driven by innovations that grow the core of our brands and extend into more premium segments. Deodorants benefited from the launch of dry sprays in North America and compressed formats in Latin America. In hair, growth was driven by the Dove Advanced Hair Series roll-out and the launch of Lux Luminique in Japan. The improved Dove body wash formulation, delivering superior care and better sensorial experience, performed well in skin and is now present in over 30 countries. In oral care we have extended the premium toothpaste Zendium to nine markets. We established our Prestige business with the acquisitions of Dermalogica, Murad, Kate Somerville and REN.
Home Care delivered another year of broad-based growth driven by innovations in higher margin segments, market development and the roll-out of the new Omo with enhanced formulation and improved cleaning technology. Omo pre-treaters and stain removers have built further market share in Brazil. Fabric conditioners benefited from the success of Comfort intense with double-encapsulated fragrance technology that delivers long-lasting freshness. In household care we continued to scale up by the European roll-out of formulations like Cif’s improved ‘Power and Shine’ sprays for kitchens and bathrooms.
