85% of German young people feel safer with a worked on appearance

The German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) publishes the youth study “Youth undisguised” – self-perception and self-esteem of adolescents, conducted by Rheingold Salon. Young people are generally longing for security; 77% do so. 83% are eager to have a stable family and for 52% friendships are in general more important than “dates” and love affairs – because being…

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