Thomas Keiser, General Manager at Industrieverband Körperpflege & Waschmittel (IKW), explains the market development in Germany in 2015. IKW is expecting a growth of the body care segment of 2.4% in 2015 which is an all time high. Natural cosmetics are still performing very well with a growth of 9% compared to 2016, mainly driven by natural shower gels.