Teens represent an increasingly diverse and open-minded population, and as a result are seeking more relatable spokespeople in BPC (beauty and personal care) advertising and communication. Teens are also tech-savvy and engage with BPC products and trends online while ultimately making purchases in-store, stressing the need for a seamless omnichannel experience.
The Report focuses on teen and tween girls and boys, aged 9-17, and their usage, attitudes, and behaviors toward the BPC category. For the purposes of the Report, the following categories are included:
- Color cosmetics (teen and tween girls only)
- Nail products (teen and tween girls only)
- Facial skincare (facial cleansing, lip care)
- Fragrances (body sprays, perfume, cologne)
- Haircare (hairstyling products, hair color, hair conditioners/treatment)
Sales data are provided for body care and deodorant, soap, bath, and shower products, beauty accessories, and sun protection, though this data represent the total market size and are not specific to the teen and tween market.