Axe’s new campaign: Is It Ok For Guys?

Man up! Quit crying! Don’t be such a sissy! These are the type of behaviours 72 percent of guys have been told make them a real man*. The pressures caused by these rigid notions of manhood result in fear, anger and frustration. Moreover, 59 percent of guys believe they should act strong even if they feel scared, and nearly half…

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