A new personal care application and innovation center opened in Penang, Malaysia, on September 4. The facility is designed to support customers across the Asia-Pacific region with consumer insights, formulation expertise, and product development. During the opening event, participants explored current beauty trends and worked with formulation experts in the application lab. One practical demonstration focused on an anhydrous cleansing oil that transforms from a clear oil into a milky emulsion when it comes into contact with water. The new center provides a space for developing and testing personal care concepts and exchanging insights on market and formulation trends. It also expands the company’s regional capabilities and is intended to strengthen cooperation between its teams in Germany and Malaysia. The Penang location is the company’s second personal care application center.
