The preventative mindset is expanding beyond skin care into hair care. Slow aging and promoting hair longevity are the new targets as consumers seek to maintain healthy hair throughout life.
FibraShieldTM C fights against oxidative stress inside and out and protects from environmental damage to preserve strong and youthful hair.
The health and wellness trend are also driving demands for trending, nutritious food-based ingredients like the ‘superfood’ chickpea, which is packed with proteins, iron, folate and essential amino acids. With this multi-functional, nutrient-dense ingredient, FibraShieldTM C is a leading antioxidant to reduce radical oxygen species, to strengthen the cortex, and to protect hair cuticles against UV-rays.
Accordingly, Croda’s new launch FibraShieldTM C is an excellent opportunity to give damaged hair more shine and maintain a healthier look and strong hair.
Find out more: FibraShield™ C | Croda Beauty
