The result of Nivea’s Global Face Care & Cleansing Survey made clear that face care is extremely popular. 97% of the respondents from 21 countries cleanse their face and/or use face cream. Skin care and cleansing products are most popular in India with 99% of Indian respondents using them. In general, skin care and cleansing enjoys more popularity in Central Europe than in Central and South America, e.g. in Argentina only 66% use special cleansing or facial care products.