Liza Rapay has been named the new head of North America Marketing to run Cosmoprof Las Vegas (CPNA) in partnership with the Professional Beauty Association. All North America marketing operations and functions will report to her in the new Cosmoprof North America office located in New York City. Liza Rapay succeeds Daniela Ciocan, former CPNA Marketing Director. She will directly report to Enrico Zannini, General Manager, BolognaFiere Cosmoprof, Director of Cosmoprof Worldwide.”
Prior to joining BolognaFiere Cosmoprof, Liza. Rapay was the North America Marketing Director for Clinique, an Estee Lauder company. She managed several aspects of marketing such as trade, media, CRM, and coop advertising. She also held a position as Key Account Marketing Director where she successfully managed the biggest retailer in North America, growing their in-store and ecommerce business exceeding half a billion dollars in annual retail sales. She was an integral part for developing strategies in retaining loyal customers and attracting new ones, using consumer market data to create strategies that are consumer centric.
While at the Estee Lauder Companies, Liza Rapay was selected for the company’s prestigious sponsorship to complete the graduate business program at the Fashion Institute of Technology, in Cosmetics and Fragrance Marketing and Management beauty industry’s think tank in the U.S. While in the FIT program, she led a team of industry professionals performing global research in collaboration with Target Inc., on the future of mass retail, examining global best practices in luxury and applying them to mass retail environments, and designing new spaces and programs with Target’s creative agency.
Liza Rapay also comes with ten years of book publishing experience. In 1993, she started working for Ballantine Books, an imprint of Penguin Random House, LLC.
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