German consumers are estimated to have spent a total of 18.6 billion Euros* on beauty products and household detergents. This constitutes a growth of 1,9% in comparison to 2017. Beauty care obtained a growth of 1.8 % while the sales of household detergents went up by 2.1%.
Consumers spent 13.9 billion Euros on beauty care products, 1.8% more than in 2017. Hair care and skin care, the main personal care categories, saw the biggest growth rates. Consumers bought skin and facial care products for 3.2 billion Euros, 3.3% more than in 2017. Hair care products obtained sales of 3.1 billion Euros, a growth of 5.1 % in comparison to the previous year. Oral care products obtained a plus of 2.2% with sales of 1.6 billion Euros.
Sales increase for household detergents
With sales figures of 4.8 billion Euros consumers invested 2.1% more in household detergents.
Laundry products obtained sales of 1.3 billion Euros which constituted a growth of 4.5%. 1.1 billion Euros were spent on cleaning products, 1.4 % more than in 2017 and 772 million on washing-up liquids, 3.1 % more than in 2017.
Successful export activities
Export activities were also very successful. Exports of beauty care and household detergents amounted to 9.5 billion Euros. This was an increase of 3.1% in comparison to 2017.
Exports for beauty products with 7.2 billion Euros obtained an increase of 2.9%. With exports of 2.3 billion Euros household detergents saw an growth of 3.6 %.
*estimates based on information supplied by IRI Information Resources and members from IKW
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