The Cosmotrends Asia report, compiled by the global trend forecasting agency Beautystreams, showcases key trends spotted among exhibitors of Cosmoprof Asia and highlights notable brands and products. All exhibitors were invited to submit their most innovative products for the pre-show report. Hundreds of submissions were analysed to spot the most striking trends.
ASMR Beauty: Multisensorial and tingling experiences
Warming, cooling, vibrating, tingling. Like the sensual indulgence of eating your favorite strawberry ice cream bar, a new range of sensory products are triggering sensations – the beauty equivalent of ASMR, short for ‘autonomous sensory meridian response’. On YouTube, ASMR videos are gaining millions of views daily, eliciting ‘brain-tingling’ feelings designed to be soothing and relaxing. In beauty, products that tingle and radiate throughout the body, while enhancing the absorption of active ingredients into the skin, are particularly appealing. In our sensory-impoverished virtual world, ASMR beauty affirms our innate need for sensation to be an integral part of skin care.
Ergo Tech: Smart devices, beautifully designed
ERGO TECH
Smart devices, beautifully designed tech and design are converging in the form of ergonomic tools and devices that upgrade the beauty game, delivering professional-grade beauty treatments that analyze, monitor, diagnose, personalize, zap, track, sync, and enhance, while also being pleasing to the eye and touch. This new wave of smart devices also democratizes cutting-edge innovations, making them accessible for use in the home or on-the-go. The devices offer an enhanced user experience by way of ergonomic, palm-sized product forms and intuitive designs. No costly, repeated trips to the dermatologist required.
Intense Cleanse: Supercharged cleansing products
Today’s fast-paced urban living calls for drastic measures to protect against the assaults of pollution. As our concerns escalate regarding the impact of living in industrialized areas, and as the air we breathe becomes more toxic, sophisticated cleansing products act as a coping mechanism to ward off ‘city skin’. In tandem with skin barrier protection to face the day, a new generation of products are equally important in tackling end-of-day skin health. They are calming inflammation, banishing airborne toxins, restoring skin to balanced levels of hydration, and keeping skin feeling clean, refreshed, and damage-free.
Megawatt Pop: high-energy colours that boost emotion
A burst of colour and can’t-miss-it pigments are amping up the energy! Express yourself through creative play. At a time of uncertainty characterized by upheavals in global consumer markets, the urge is to step back, show restraint, and dial it down. But these loud, lit-up shades refuse to be tamed. They seduce with their intensity, spirit of defiance, and surplus of dazzling confidence. A vivid array of colors bring energy to the face, as well as the bathroom cabinet. These joyful hues invigorate with their electrifying positivity.
Reduce to Seduce: Fewer products leads to resource-saving
The most sustainable approach is, quite simply, to consume less. Consumption, however conscious and mindful, is not eco-friendly. Multiuse products, created for maximum versatility, tackle several beauty needs in a single product. In addition to reducing waste, these all-in-one products are also kinder on the wallet and help streamline beauty routines. What’s more, these multitasking superstars are not incompatible with a premium positioning. Minimal they may be, but they also offer sophisticated, results-driven benefits in keeping with love of self and planet.
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