Albéa has launched a global business partnership with the 3D technology innovation start-up Erpro 3D Factory. This partnership will allow Albéa and Erpro 3D Factory to offer industrial series of fully personalised cosmetic packaging solutions, in yet-unseen creative shapes.
Erpro 3D Factory’s unique technology, most recently used to design innovative 3D mascara brushes for a renowned cosmetic brand, allows for industrial series in creative shapes that traditional injection moulding does not allow – typically for colour cosmetics packaging, fragrance caps, skin care jars and more.
This complementary technology will allow both exclusive collections and scale up, as well as last-minute personalization with offline decoration and surface treatment for innovative combinations of colors and textures. Most of the parts produced by Erpro 3D Factory are made from bio-based PA11 polyamide.
As end-users require ever-more personalisation, Albéa further differentiates its range of solutions to include this exclusive, complementary 3D printing technology for customised packaging.
Etienne Briere, Innovation Manager of Albéa, explains: “The value proposition of this new design and industrialisation offering rests on customization and differentiation, which are two key drivers of the beauty market. It combines limitless creativity to invent blue-sky shapes, extremely small runs as well as industrial series, and speed to market.”
Cyrille Vue, CEO, Erpro 3D Factory, adds: “The production line we have developed allows for great flexibility and amazing creativity for industrial series.”
About Albéa
Albéa creates packaging and solutions from tubes, lipsticks, mascaras and pumps to applicators and much more. They serve dynamic brands, whether they are legacy or indie, big or small, international or local. They have 15,000 employees and 40-site footprint across West and East Europe, North and South America, Africa, China and Asia.
About Erpro Group
Erpro Group is an expert in the field of additive manufacturing in short, medium or long runs. The company offers a wide range of additive manufacturing technology, backed by engineering (design and topological optimisation), tooling, plastic injection and finishing services.
The company constantly invests in new, additive manufacturing technology, enabling it to maintain its strong position in this major growth sector. With five production sites in France (at Saint-Leu-la-Forêt, Le Quesnoy, Toulouse, Tremblay-en-France and Le Pouzin), Erpro Group is active in all market sectors: the motor industry, aviation, cosmetics, luxury medicine and major retailers.
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