The current fragrance trends of Bell Flavors & Fragrances EMEA are inspired by some of the most alluring facets of our planet: The sea is a popular place to retreat and relax. At the same time, it symbolises the origin of life on Earth and is still teeming with secrets! Therefore, the trend theme "Ocean Vibes" moves right between happiness and mystery. Australia is a magical destination for many people – the rugged outback, unique diving and surf spots, lively cities and a relaxed, positive attitude to life. The fragrances of "Australian Inspiration" invite you on an olfactory journey to the impressive continent. With "Planet Lover", Bell EMEA is focusing on sustainability through minimalism. This means keeping the number of ingredients on a minimal scale while still developing exciting and balanced creations. Even though this approach increases the development effort, it helps in saving resources and protecting the environment.
