GEKA, one of the world’s leading manufacturer of brushes, applicators and complete packaging systems for the cosmetics industry, announces the launch of new product categories available with 3D configuration.
Beauty brands are now able to configurate and style their tailor-made products for HAIR, EYE, LIP and FACIAL make-up online.
With this state-of-the-art tool, you only need a few minutes to easily create a make-up product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance. By combining GEKA’s packaging and applicator expertise, along with our digital knowledge, we provide users with an efficient solution to develop their products and transform what is typically a lengthy and costly process.
What truly sets this new 3D configurator apart are the filtering options it offers users. With over 150 stock components and thousands of combinations, the user can find a perfect match by selecting different criteria: desired make-up result, type of applicator, packaging filling volume or material, to name a few options. It’s the ideal way for GEKA`s customers to view the options that fit best their requirements and jump straight into the customization process without delay.
The selected package can be taken and combined an artwork adjusting color and details in an instant. Users can view the exact specifications of each component as they customize their package, allowing them to instantly compare the benefits of each possible combination of components.
Sharing the result has never been easier, using the integrated share function or even by showing your creation via Augmented reality: all virtual packs are AR enabled, giving users the possibility to visualize pack designs as virtual prototypes. These can be projected onto any shelf or surface in dynamic 360° vision in the Augmented Reality app.
Thanks to the extensive selection of stock applicators and packaging solutions, there is no need for lengthy development times or costly investments in custom tools – this is a ready-to-go digital tool! The 3D customization features will save you time and show your dream product created in real-time. The GEKA development team is also always ready to help, should our customers need support.
The new product categories for configuration come along in a new design, paired with significantly improved user-experience and speeded-up loading time. Users are automatically guided through the configuration for an unmatched easy use.
Visit our GEKA website today, register for the tool and discover our vast portfolio for HAIR, EYE, LIP and FACIAL make-up online.
About GEKA GmbH
GEKA GmbH, founded in 1925, is one of the world`s leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry. In addition, GEKA is offering Fully Finished service and a wide range of accessories. GEKA`s product expertise, constant flow of innovations and countless patents mark us out as the application specialists. The product portfolio comprises applicators and packaging systems for: mascara, lip gloss, eyebrow, eyeliner, liquid eye shadow, liquid foundation and concealer as well as fully finished products. In addition to that, GEKA designs, develops and sources all types of accessories such as cosmetic brushes, powder puffs, sponges, hair products and massage items. In 2016 GEKA was acquired by the Swiss company Sulzer and is now part of the division “Applicator Systems”. With the German headquarters, sales offices in Sao Paulo, Paris, New York City, L.A., Poland as well as additional manufacturing sites in Elgin, USA, Sao Paulo and Shanghai the company demonstrates an established global footprint. 1’000 committed employees around the globe achieve the difference. www.geka-world.com
About Sulzer AG
Sulzer’s core strengths are flow control and applicators. We specialize in pumping solutions and services for rotating equipment, as well as separation, mixing and application technology. Our customers benefit from a network of over 180 production and service sites in about 50 countries around the world. Sulzer has been headquartered in Winterthur, Switzerland, since 1834. In 2018, we achieved sales of roughly CHF 3.4 billion with around 15’500 employees. Our shares are traded on the SIX Swiss Exchange (SIX: SUN). www.sulzer.com
For further information, please contact:
Stefanie Gunz
Head of Marketing
Stefanie.Gunz@geka-world.com
+ 49 9822 87300