Every year there are countless trends. Trends for the beauty industry as a whole and those trends for each segment like ingredients, packaging etc. Here in COSSMA’s new trend series, we try to collect as many trends for 2025 as possible. And not just any trends – your most important ones. Which ingredients can not be ignored? How to pack your products now? What tools help to develop the best products? How can we use AI to our advantage? Throughout the year we hopefully will get answers to all those questions… and many more! Let’s stay up to date!
#multireferenceluxury
Luxury brands are increasingly demanding versatile, multi-reference and sustainable mono-material gift and or shipping boxes, aimed at reducing transport and storage costs and volumes, eliminating waste and improving the unboxing experience. This involves more engineering to create collapsible packaging, with removable structures and one-size-fits-all dividers, to hold one or more product references, with non-magnetic closure also. Dividers become genuine communication media to accompany the special moment of giving. The anonymous exterior avoids any problem of covetousness and prepares for surprise. Multi-reference gift boxes and 2-in-1 gift and shipping boxes minimize packaging and constraints while enhancing brand image thanks to impeccable manufacturing and finishing, for an optimized unboxing experience.
Sophie Evans, Rissmann