Croda International Plc, who create, make and sell speciality chemicals, has announced the launch of its new Beauty Care Sustainability identity, ‘Purposeful Beauty™’. Created to focus Croda’s Beauty Care sustainability efforts and projects behind distinct messaging, the identity will also serve to further establish their thought leadership position as a sustainable solution provider.
Croda developed its new Purposeful Beauty identity to align with consumers sustainability values, while connecting to Croda’s corporate purpose of Smart science to improve lives™. Croda as a thought leader in sustainability have goals that affect the consumers practices and extend their knowledge.
To celebrate the launch of Purposeful Beauty, Croda committed to donating over 3,000 trees via One Tree Planted. Croda also continues to work towards their land positive target of saving more land than used, while increasing agricultural land use efficiency and protecting biodiversity.
Together with Sederma, Crodarom and Alban Muller’s sustainability identity, Croda are maintaining their leading position in the industry as sustainable ingredient supplier. Cara Eaton, Marketing Director, Croda Personal Care stated “with Purposeful Beauty, we will address the growing demand in Personal Care for new, sustainable technologies” and to achieve a more sustainable personal care industry.
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