Sustainability plays a special role in the personal care market. As consumer goods, cosmetics can succeed only by meeting people’s wishes. Today’s consumers are more aware than ever of the impact products have on the environment. Brands gain a competitive edge by addressing the demand for natural, renewable and climate-friendly cosmetics. BASF is shaping this trend with its innovative solutions.
Today’s consumers are digitally connected, well-informed and harshly critical of greenwashing. Regulatory standards are rising. BASF Personal Care is one of the future-oriented suppliers developing alternatives to silicone-based and non-biodegradable cosmetic ingredients. These include polymers that boost the performance and sensory experience a product offers. As many conventional polymers are non-biodegradable and under scrutiny as microplastic pollutants, research on alternatives has become increasingly important – especially after the 2019 recommendation by ECHA to ban or label all polymers that it categorizes as microplastics from cosmetics. BASF’s Verdessence™ lineup of biopolymers – plant-based ingredients derived from renewable feedstocks, such as rice, algae and tara gum – are an alternative. These high-performance thickeners, texturizers rheology and sensory modifiers are approved by COSMOS and Natrue, readily biodegradable (OECD) with good eco-toxicological profiles.
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