The new product line ‘The Natural Line’ is designed to demonstrate the company’s commitment to developing natural ingredients and promoting transparency in the cosmetics industry. Accordingly, the focus of the new line is on promoting natural ingredients that are easily recognisable by their name and INCI designation and have a defined composition. One of the standout ingredients in the new natural cosmetics line is biotechnologically produced sodium hyaluronate. According to the company, the ingredient “Hyalurotech Sodium Hyaluronate” is known for its ability to moisturise and plump up the skin.
www.ashland.com
