Consumers increasingly expect sustainability in cosmetic products. BASF’s personal care business is responding with a broad spectrum of solutions, including biopolymers.
The sustainability practices of the personal care industry have come under particular public scrutiny in recent years. In a globally connected world, consumers want to know precisely how and where raw materials are sourced as well as what a given product’s impact on the environment and climate is – and they have no patience with greenwashing. BASF has set out to build a holistic product range of biopolymer ingredients for leave-on and rinse-off products. In this lineup, trademarked Verdessence™, the company has so far launched five different ingredients for applications ranging from color cosmetics to haircare. All draw on nature’s bounty, using renewable feedstocks such as rice or algae.
This is good news for the industry and society. Nature-based chemistry not only enables manufacturers to comply with upcoming regulations well before they go into force, it also allows creation of products that fulfil the personal needs and desires of environmentally-aware consumers. This in turn enhances the image of the cosmetics industry, positioning it on the forefront of the drive for future-oriented consumer goods. And most importantly, products and processes that minimize impact on the environment and climate contribute to overall efforts to preserve the wellbeing of the planet.
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