Anhydrous formulations are a trend with multiple benefits, not only for consumers but also manufacturers and the environment. In April this year the company presented prototypes for eco-friendly waterless solutions based on natural minerals. These formulations for skin, oral and hair care, as well as make-up, not only reduce water use during production, but also packaging and transportation costs, resulting in a lower CO2 footprint. According to the company the natural and safe applications promise a long shelf life without the use of harsh preservatives.
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