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Photo: Rido/Shutterstock.com
Photo: Rido/Shutterstock.com

When you visit a park, a backyard, or a beach, you are bound to find people of all ages and types enjoying being out in the sun. However, the public is also becoming increasingly aware of the dangers of prolonged sun exposure such as sunburns, premature ageing and an increased risk of skin cancer.

To combat these detrimental effects, consumers turn to sun care products. Indeed, sun care products are a €3.1 billion a year industry in Europe. Sales of premium products with SPF 40 or greater are the fastest growing segment, with sales rising some 30–40 percent a year.

But today’s consumers are also looking for products that are more natural. The global demand for organic personal care products amounted to over $7.6 billion in 2012, and is expected to reach $13.2 billion in 2018, representing CAGR growth of 9.6% from 2012 to 20181. In the U.S., research reveals that more than half of female consumers are seeking natural products that do not contain unnecessary ingredients or chemicals2. 

To meet the changing demands of today’s sun care product consumer, many formulators are now turning to mineral UV filters. 

What are the current challenges in using these filters and what latest scientific advances improve their performance?

Fulfilling the promise of mineral UV filters

It’s not surprising that more sun care formulations are turning to mineral UV filters, i.e., zinc oxide (ZnO) and titanium dioxide (TiO2). These minerals are a more natural alternative to traditional chemical sunscreens that provide broad-spectrum protection. TiO2 is most often used for UVB protection (290–320nm), but also provides significant UVA (320–400nm) protection. ZnO is less effective than TiO2 for UVB protection, but is usually more effective in the long wavelength UVA part of the spectrum. As desirable as mineral UV filters are, there are some definite challenges in integrating them into a successful formulation.

Aesthetic challenges

Consumers may seek out personal care products that are more natural, but they are not willing to sacrifice aesthetics. There has been a shift in consumer expectations from function and efficacy benefits to sensory and emotional benefits. To ensure that their products meet these demands, manufacturers are increasingly using a variety of scientific methods to measure consumer responses to products based on the senses of sight, smell, touch, taste and hearing3.

This same attention to consumers’ sensory reactions in other personal care products is evident in the sun care market as well. Consumers now assume that sun care products are effective, but they also want products that spread smoothly, feel good on the skin, dry smoothly, do not cause whitening and make them feel good and happy.

Achieving these desirable sensory characteristics with a mineral UV filter can be challenging, but essential for a successful product. After all, the most effective sunscreen product is one that consumers will actually use on a regular basis.

fig. 1: A good dispersion system adds stability and eliminates conglomeration
fig. 1: A good dispersion system adds stability and eliminates conglomeration

Formulation challenges

Working with mineral powders is often less than desirable since they can pose health risks to workers, and it can be difficult to achieve even dispersion of the particles. Therefore, most formulators choose to formulate with dispersions featuring micronised TiO2 and ZnO particles.

These mineral dispersions can provide extremely effective broad-spectrum protection, but their effectiveness is dependent on particle size distribution and, to a lesser extent, on particle size. Unfortunately, mineral dispersions tend to form agglomerates. This leads to a decrease in efficacy and also reduces their flowability and desirable skin feel while increasing their whitening properties.

In addition, mineral dispersions, especially TiO2, tend to be photocatalytic, promoting the formation of reactive oxygen species and catalysing the decomposition of organic materials.

However, new scientific breakthroughs are easing these challenges.

Advanced technology for improved performance

Tightening particle size distribution and restricting the formation of agglomerates by coating the mineral particles improve the effectiveness of formulations by increasing the amount of light that is reflected and refracted away from the skin. 

In addition, the aesthetics of the formulation are enhanced as perceptible particulates are eliminated. The feeling of grittiness and tackiness is reduced and flowability is improved, leaving consumers with a pleasant experience and skin feel. And last but not least skin whitening is reduced. 

Putting UV mineral filters in a concentrated form in a dispersant not only eliminates the need to work with powdered minerals, it also improves and tightens overall particle size distribution. This is essential since particle size distribution directly affects both the aesthetics and efficacy of a sun care product formulation. This tendency to form agglomerates appears in both TiO2 and ZnO formulations, although the issue is more severe in TiO2 formulations.

One successful way of tightening overall particle size distribution is to coat the mineral particles. An effective coating system consists of silica moieties (derived primarily from tetraorthosilicate), alkyl groups (derived from triethoxycaprylylsilane) and polydimethylsiloxane (derived from dimethiconol).

This combination forms a complete coating that surrounds the mineral particles and eliminates gaps. Chemical interactions with the particles are virtually eliminated and the particles no longer form clumps, but rather slide right over each other.

For example,Hallstar’s zinc and titanium oxide dispersions (HallBrite EZ-FLO ZDX, EZ-FLO ZDX Plus, EZ-FLO TDX, and EZ-FLO TDX Plus) feature proprietary and patented coating systems that eliminate agglomeration and create a smooth lotion consistency while also outperforming the competition on whiteness reduction. At the same time, these dispersions maintain safe, high-performing broad-spectrum protection without the synthetic sunscreens many consumers want to avoid (though the dispersions also work well with Avobenzone). With the addition of Hallstar’s SolaStay S1, one of the most powerful photostabilisers on the market, these products promote exceptional stability. Its triple advantage for beauty and personal care companies comprises efficacy, aesthetics and natural ingredients (see fig. 1).

Using coated titanium dioxide particles in a concentrated solution dramatically reduces whitening compared to traditional formulations (see fig. 2*).

What consumers are looking for

  • sun care and skin care products with both UVA and UVB protection
  • premium products with high levels of protection
  • more natural products
  • products that flow well, spread smoothly, feel good on the skin, dry smoothly and are non-­whitening

Improving photostability

To mitigate the photocatalytic and oxygen species-generating activities of TiO2 and ZnO formulations, adding a photostabiliser, such as ethylexyl methoxycrylene, can improve stability and reduce harmful reaction upon exposure to sunlight. In addition, instead of a more traditional solvent of C12-15 Alkyl Benzoate, adding butyloctyl salicylate to the solvent system will increase the polarity of the overall oil-phase. This further improves the photostability of the formulation, as well as improving aesthetics by imparting an elegant, moisturising feel to the skin from an odourless, colourless, non-irritating liquid, (see fig. 3a).

Compared to competitive products A and B, both HallBrite EZ-FLO TDX and TDX Plus show superior absorption in the UV range (UVB-UVA) by reducing particle conglomeration through the patented coating system and unique dispersion system. This is further exhibited in the technology’s transmittance data (see fig. 3b) where both ingredients show lower transmission of light. TiO2 particles typically work by reflecting light energy, and the ability for the TDX series to reduce light transmission ultimately leads to higher w/w SPF and PFA results in customers’ formulas. 

fig. 3a : UV-visible-near IR spectra of sunscreen concentrates
fig. 3a : UV-visible-near IR spectra of sunscreen concentrates
fig. 3b: Transmittance spectra of sunscreen concentrates
fig. 3b: Transmittance spectra of sunscreen concentrates

Taking advantage of mineral UV filters

Mineral UV filters can meet the most important consumer demands, and advances in science can help formulators meet the demand for aesthetically appealing products, too.

The challenges of working with mineral UV filters are now easily overcome with new scientific advances, including the coating of mineral particles and using specially formulated dispersion systems.

Premium sun care products as well as skin care products with UV protection represent fast growing markets. 

With the right understanding of the science behind successful formulations, manufacturers can expand their market share and reap the rewards associated with mineral UV filters.

1 Organic Personal Care Products Market for Skin Care, Hair Care, Oral Care and Cosmetics Global ­Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012–2018,” Transparency Market Research, 2015-03-05

2 Mintel Market Size Snapshot. Mintel Group, www.­mintel.com

3 Stone, Herbert and Sidel, Joel L., Sensory Evaluation Practice (Third Edition), 2004

AUTHOR: 

Dennis Zlotnik, Senior Market Development Manager Hallstar, Chicago, USA

www.hallstar.com 

dzlotnik@hallstar.com 

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