International launches in Facial Care

Across the globe, the East Asian trifecta of China, Japan and South Korea is projected to account for 61% of global facial care retail sales in 2018. China accounts for nearly one-third of estimated 2018 sales, reporting a GDP growth of 6.8% in the third quarter of 2017. China’s dominance in global facial care retail sales is expected to accelerate, with China’s middle class anticipated to add 850 million people to its ranks between 2009 and 2030. This number offers significant growth potential for Chinese and international skin care brands alike.

In the US, innovations in face masks are persuading consumers to make masking a fun, social experience. As many as 20% American skin care users view facial masking as an opportunity to snap a selfie, rising to nearly half (45%) of social media savvy skin care users aged 18–24. Photos and fun aside, across age groups, skin care users are most likely to agree that facial masks are a good way to pamper themselves (39%).